About 5happy

We believe every project should be managed by taking informed, deliberate steps forward… with no steps back. 5 happiness webmaster ("5happy") is located in the San Francisco Bay Area. Founded in 1995 and led by Bruce Linde, 5happy has built over 400 websites for companies including Lucent, Sun Microsystems, S1 Banking, CNNSI (Sports Illustrated), SoftBook, E.piphany, the California Medical Association, and USWeb/CKS.

5happy’s core strengths include:

  • extensive experience as cross-discipline, cross-platform specialists
  • a unique combination of technological skills, aesthetic sensibilities and marketing creativity
  • proactive communication skills and reality checks, emphasizing attention to detail and solid steps forward with no steps back
  • content management that eliminates on-going maintenance costs while providing enhance functionality
  • larger agency results at smaller agency pricing



Bruce Linde (Founder, System Architect/Lead Developer)
5 Happiness Webmaster founder Bruce Linde brings a significant breadth and depth of web project knowledge and experience to the table. Bruce's technical leadership skills are based on his work and experience in all of the various disciplines and processes required to create an effective and professional web presence.

Bruce began his high-tech career in project management, subsequently working in sales, marketing, and engineering, from startups to Sun Microsystems.

From designer to developer, stakeholder to back-end coder, production resource to team leader, Bruce’s cross-discipline strengths allow him to work directly and effectively with designers, programmers, stakeholders, and other key project resources… making him a truly unique, essential and invaluable resource for any web project. USWeb Senior Staff nicknamed him “the cleaner” for his repeated rescues of troubled projects and turnarounds of unhappy clients.


Alex Fraundorf (Web Developer)
Alex is a PHP/SQL/jQuery/AJAX web application developer, published author and reviewer who does his best work late at night. Alex provides technical and best practices leadership and oversight, code reviews, and security audits. His favorite quote is from Socrates: “The only true wisdom is in knowing you know nothing.”


Steven Sicular (Designer, WordPress Specialist, Content)
Steven Sicular has worked with corporations including McGraw-Hill, Apple Computer, Silicon Graphics, and Sony, as well as smaller firms and start-ups. At 5happy, Steve wears multiple hats: designer, WordPress specialist, and content king.

Contact us for more information!