Project: GeneForge is offering a brand new DNA synthesizer based on a classic that is still in use throughout the bio-tech industry. While there is still a robust market for the refurbished models used by labs around the world, GeneForge's new model offers several new features, a direct result of integrating newer technologies into an already solid machine. They needed a site to market the company and machine.
Result: We worked with GeneForge's designer to create a fully functional e-commerce website and marketing/branding moment. Although most labs won't use the shopping cart to purchase machines costing tens of thousands of dollars, they are able to purchase parts, accessories, and consumables.
Relevancy: 5happy lives and breathes at the intersection of marketing and ecommerce